Beijing – Ku6 Media Co., Ltd., a leading internet video company in China focusing on user-generated content (UGC), has announced its collaboration with Zhejiang TV, a top TV station in China, to launch the UGC Entertainment Awards – the very first TV and internet simulcast programme focusing on UGC content in China.

The video makers not only gain high copyright license fee for their videos chosen by the programme but will also be invited to the UGC Entertainment Awards ceremony with a chance to win the final UGC Entertainment award. Shao Hua, who has been hosting The Voice of China, will also be the host of the UGC Entertainment Awards. The programme will air simultaneously on Ku6 Media’s website and Zhejiang TV every Thursday for 12 weeks, starting on October 17, 2013.

“We are very excited about the launch of the UGC Entertainment Awards programme and our in-depth collaboration with Zhejiang TV,” said Fang Du, CEO of Ku6 Media. “We consider the programme a great opportunity to present our internet users and TV audiences the beauty of UGC content, and hope it can inspire people to find and keep the beauty of their own personal moments. We believe with the support from our audiences and the dedicated work of our prestigious producing team, the UGC Entertainment Awards will be an entertaining and inspiring programme.”

Kelvin Wenbo Liu, President of Ku6 Media, commented, “As we all know, Mr. Fang Du is Ku6 Media’s CEO as well as one of the most-recognised TV programme producers in China. He has led the production of The Voice of China (Chinese version of the American TV programme The Voice). The Voice of China has gained huge success and is now one of the most popular TV programmes in China with the highest audience rating and commercial value. We believe that the UGC Entertainment Awards will set up a successful example of collaboration between the internet industry and TV station.”