Hong Kong/Southeast Asia – More than 200 million homes internationally now receive the FOX entertainment channel. This milestone was announced by FOX International Channels (FIC), whose total portfolio of pay-TV channels including FOX, National Geographic Channel, FOX Life and FOX Sports, reaches 1.6 billion homes globally.
During the last year, FIC undertook to expand the FOX general entertainment channels, rebranding existing channels and launching new FOX channels in key markets, increasing its distribution from 140 to 200 million.
“FOX is one of the best recognised, most highly valued brand names in the entire media world. Channel brands really do have meaning to worldwide audiences,” said FIC CEO Hernan Lopez. “Not only did we increase our total number of homes beyond 200 million in the past year, but our ratings increased on every FOX channel FIC operates. FOX is a name that in synonymous with entertainment in every part of the world.”
FOX general entertainment channels are now found in 125 countries, in 31 languages from 49 feeds.
FOX is the exclusive international pay-TV broadcaster of The Walking Dead, set to premiere globally starting October 14, 2013, and in several territories, is the first-run home of some of the world’s best dramas and comedies, including The Bridge, Glee, Homeland,Sleepy Hollow, Da Vinci’s Demons, The Simpsons, Family Guy and Modern Family.
FOX is currently in the process of rolling out a portfolio of digital products across the world offering authenticated catch-up services and social apps providing deepened brand engagement.