Munich – Red Arrow International has acquired distribution rights to Seven Network Australia’s hit reality series House Rules, produced by Seven Network Productions. The series grew audiences from its launch and provided an 88% increase across target demographics for its final week.
Therese Hegarty, Head of Production and Rights at Seven Network, says: “We are delighted with the success of this remarkable new format. It totally captured the imagination of our audience and has also created a great deal of buzz internationally. We are very excited to be working with such a great partner as Red Arrow on this project.”
Henrik Pabst, Senior Vice President Format Acquisitions says: “Bringing a killer twist to the makeover genre and a win-win-situation for everyone involved, House Rules swept the nation. Congrats to Seven on their success and we are thrilled to present House Rules within our lineup for MIPCOM.”
