Astro and AirAsia collaborate on interstitial programming
Kuala Lumpur – AirAsia will be showcasing 26 of its destinations through a new two-minute travelogue-style interstitial programme which premiered on six Astro channels the week of September 16, 2013.
Ten Astro personalities – Juliana from Astro TV Era, well-known travelogue hosts Adrian & Nik; MYFM DJ Jeff, Daniel, and DJ Roax; Hai Qi from Astro AEC; Bernard, host for AEC MYASTRO Chart Show; Jane, Info Commercial TV Host; and Jym from Astro AEC E-news are featured in these special travelogue-style interstitials.
The programme will go on air on Astro channels Astro Wah Lai Toi, Astro AEC, Astro Hua Hee Dai, AXN, AXN HD and Star World. The series features 26 AirAsia destinations in eight different countries – Malaysia, Indonesia, Vietnam, Cambodia, China, Thailand, Philippines and India.
Both AirAsia Berhad’s Head of Commercial Kenny Wong and Astro’s Vice President of Media Sales Kenneth Teo launched the Now Everyone Can Fly with AirAsia programme at a media get-together held at Bangsar Village 2.
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