Femme Fatale – the theme for this season
Singapore – Emmy-nominated reality show SUPERMODELME is set to make a return with a new overseas location – Hong Kong, with fresh partnerships and new brands. Previously, the series was shot in Singapore.
S4 is titled SUPERMODELME FEMME FATALE and will involve 12 models of Asian descent.
Karen Seah, CEO of Refinery Media and Executive Producer says, “The new season of SUPERMODELME is about to get even edgier and even more ground-breaking in terms of pushing the cross-platform storytelling boundaries. The dynamics of the cast and celebrity judges get better every season, and the new season will certainly hold greater appeal.”
“SUPERMODELME (is one) of the biggest brands associated with Asia’s fashion scene and DIVA viewers will be keen to get an insider’s look into Asia’s glamorous world of fashion,” says David Gunson, VP, SEA Channels, Universal Networks International, who secured the first-window rights of SUPERMODELME for the Asia region.
Along with a new channel, SUPERMODELME also introduces partnerships with Hong Kong property conglomerate Sino Group, Gold Coast Residences, Gold Coast Hotel and digital luxury and lifestyle magazine Senatus, amongst others.
SUPERMODELME also continues on its current collaborations with Singapore’s leading media company MediaCorp on its free-to-air Channel 5, info-communications provider StarHub, financial services corporation MasterCard, and Food & Beverage giant Fraser and Neave Limited (F&N).
“As experts in Branded Content, it is essential for us to continually strengthen our presence and interactivity on existing and new emerging media venues. We believe in continuously upgrading ourselves to creatively design content specifically for each medium,” said Karen Seah.
This season will see a new resident judge Kim Robinson, one of Asia’s most respected hairstylists, whose salon will take on the role of “Official Hair”. Celebrated Makeup Artist Zing will also make guest appearances as he and his team work with SUPERMODELME as its “Official Makeup Studio”.
International supermodel Lisa S will reprise her role as host and resident judge, and joining her at the elimination table are returning resident judges E! Entertainment Asia’s Dominic Lau and renowned Singapore-born and Thailand based model and actress Ase Wang.
SUPERMODELME is slated to launch on November 18, 2013 on Diva Universal and November 20th on Mediacorp Channel 5.