London – Banijay International is bringing a new entertainment format to MIPCOM. Mentor will have its world premiere in the biggest primetime slot on DR1, formerly home to Danish X-Factor, on August 30, 2013. Mentor is a live primetime eight-episode entertainment series, where the professional coaches risk being voted off.

Mentor was developed by Danish musician and television personality Thomas Blachman in co-operation with Nordic production company Nordisk Film TV, part of the Banijay Group. Blachman has drawn both on his own experience as a mentor and judge on previous award-winning television entertainment shows such as X-Factor and Idol.