Kuala Lumpur – Resorts World Genting has announced a licensing partnership with Twentieth Century Fox Consumer Products to develop the first international Twentieth Century Fox theme park. Opening in 2016, the new theme park at Resorts World Genting will feature some of FOX’s most recognised and powerful film brands including Ice Age, Rio, Alien and Night at the Museum.
Dato Lee Choong Yan, president and chief operating officer of Genting Malaysia Berhad and Jeffrey Godsick, president of Twentieth Century Fox Consumer Products participated in a signing event solidifying the partnership between Genting Malaysia Berhad and Twentieth Century Fox Consumer Products. The alliance was witnessed by Tan Sri Lim Kok Thay, chairman and chief executive officer of Genting Malaysia Berhad.
“For the first time, audiences will soon be transported into the worlds of their favourite Twentieth Century Fox properties,” said Godsick. “Brought to life by our partner Resorts World Genting, this theme park marks the launch of our global location-based entertainment strategy.”
“Twentieth Century Fox is one of the world’s largest producers and distributors of entertainment content in the world,” said Tan Sri Lim. “The FOX brand is popular throughout the world because the studio has earned a reputation for quality, creativity and longevity. We’re honoured to partner with Twentieth Century Fox to realise the vision of a world class integrated resort.”
The theme park will feature rides and attractions based on a wide array of FOX properties including action, adventure, animation, family and sci-fi genres.