Gursharan Sethi, SVP, Affiliate Sales & Marketing, Eurosport Asia-Pacific.
Paris – Jean-Thierry Augustin, CEO, Eurosport Group has announced the appointment of Gursharan (Gushi) Sethi as Senior Vice President (SVP), Affiliate Sales & Marketing, Eurosport Asia-Pacific. Sethi, previously Director of Affiliate Sales & Business Development, Eurosport Asia-Pacific, takes over affiliate sales and marketing duties previously held by Arjan Hoekstra who joined Discovery International recently.
Bramly heads all international affiliate sales and regional activities including Asia-Pacific and is based at the group head office in Paris, France. Prior to Eurosport, Sethi was Vice President, Distribution, Southeast Asia & North America for News Corp-owned company, Star Group Ltd, Hong Kong, where she spent 11 years of her career.
“Pay-TV in Asia Pacific is really vibrant,” says Sethi. “The market is dynamic for all genres and across all channels. New pay-TV channels continue to be launched and competition is high. This creates challenges, and I believe that where there is challenge there is opportunity.”
“Eurosport is unrivalled in offering such a high level of live sports,” Sethi added.
“The many different sports fan communities choose us as their desired viewing destination to enjoy top quality LIVE coverage of events such as the US Open tennis Grand Slam, the Tour de France, all 28 UCI World Tour cycling events, a strong club rugby championship offer and as the reference channel showcasing winter sports, plus many other sports fans in the region are passionate about.”
