California, U.S . – Netflix Inc. and DreamWorks Animation have announced a multi-year deal making Netflix the premiere home of new original series from the award-winning creators of global box-office hits including the Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon franchises. This agreement, which marks the largest deal for original first-run content in Netflix history, is also the first time DreamWorks Animation’s characters will be introduced into the television market as a branded collection of shows.
The deal, which encompasses over 300 hours of new programming, is a major initiative by DreamWorks Animation to expand its television production and distribution worldwide. The new shows will be inspired by characters from DreamWorks Animation’s franchises and upcoming feature films as well as the DreamWorks’ acquired Classic Media library. With the first series expected to begin airing in 2014, Netflix will premiere these new DreamWorks Animation shows in all the territories in which it operates.
“DreamWorks Animation is a valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want,” said Netflix Chief Content Officer Ted Sarandos. “This deal represents a major expansion of what’s already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets.”
“This is an unprecedented commitment to original content in the internet television space,” said DreamWorks Animation Chief Executive Officer Jeffrey Katzenberg. “Netflix is a visionary company that continues to redefine the way audiences watch television and it is a thrill to add to their growing momentum.”
In February, Netflix and DreamWorks announced their first ever Netflix Original Series for kids based on the highly-anticipated film Turbo, premiering on July 17. Also coming exclusively to Netflix in the U.S. and Latin America next year will be new DreamWorks Animation feature films, beginning with The Croods, which grossed more than USD$575 million at the worldwide box office, followed by Turbo and the big screen adaption of Mr. Peabody and Sherman, which opens in theaters in March of 2014.