Mumbai – BIG RTL Thrill, the joint venture channel between Reliance Broadcast Network and Europe’s RTL Group, had announced its English feed, beginning June 12, 2013, across key markets of Mumbai, Delhi, Kolkata, Maharashtra 1Mn+, Gujarat 1Mn+ , Rajashthan 1 Mn+, Madhya Pradesh 1 Mn+, Bihar 1 Mn+, Jharkhand 1 Mn+, Haryana 1 Mn+, Punjab 1 Mn+, West Bengal 1 Mn+ and Uttar Pradesh 1Mn+. The channel will now be available in dual feeds of Hindi and English, reaching 29 million male audiences.
The channel will feature globally hit and well acknowledged shows male including latest seasons of Fear Factor, Hole in the Wall, Wipe Out, M1, Distraction and Battle of the Bods. BIG RTL Thrill is available across DTH and Digital platforms of Reliance Digital TV, Digicable, Siti Cable, In cable, Hathway Digital, 7 Star Cable, JPR Global Satellite, Star Broadband and others.
Commenting on the addition of the dual feed, Sunil Kumaran, Business Head, Regional TV, Reliance Broadcast Network said, “With this latest development we intend to emulate the same success which we have achieved in Hindi speaking markets. We have chosen the content as per our viewers’ penchants and preferences and are confident it will work. With the dual feed, variety of new shows in the offing, and Phase II of DAS being implemented, we are confident that BIG RTL Thrill will find an enhanced relevant male audience base, proving to be the best possible choice for marketers wanting to reach out to this desirable audience.”