CNN International has created a series of integrated sponsorship billboards for Samsung Mobile that showcases its new Galaxy Note 8.0 around the network’s News Stream programme. The new product integration concept, a first for the network, debuted on May 27. In collaboration with Samsung Mobile, they were conceptualised and executed by CNN Ad Sales’ in-house creative production unit, Turner Commercial Productions.

William Hsu, Vice President, News Advertising Sales, CNN International Asia Pacific, said, “This new campaign delivers Samsung Mobile a significant branded presence alongside CNN’s award-winning content. Samsung Mobile has partnered with us for more than a decade and we’re delighted to further extend our relationship with them through this exciting and innovative new campaign.”

Ms. Young Hee Lee, EVP of the Mobile Communication Division of Samsung Electronics, added, “This campaign really strengthens our on-going relationship with CNN and, as the leading news network across the globe, it is the perfect brand with which to align our message. ‘News Stream’ is the place where news and technology meet, and its billboards provide the ideal packaging to present Samsung’s cutting-edge Galaxy Note 8.0 to an audience of tech-savvy viewers.”