Singapore – StarHub will be rolling out a series of initiatives to ramp up its Asian line-up. This will include the launch of five new channels from now TV and Hunan TV World, the premiere of VV Drama on Demand on TV anywhere, shorter window periods for TVB drama series on VV Drama, dual language subtitles for Korean content, enhanced programming on E City, and more TVB titles showcased concurrently with Hong Kong’s telecast. 

Four of the channels – now Baogu Movies, now Baogu Movies on Demand, now Mango and now TV On Demand, will launch on May 3, while the other two channels, Hunan TV World and now HaiRun will launch at a later date. Three of the drama series – Triumph in the Skies II, A Change of Heart and Awfully Lawful, will premiere on StarHub TV On Demand concurrently with their Hong Kong’s telecasts in the coming months. Subscribers of VV Drama Pack can catch all TVB titles currently screening on VV Drama On Demand, as well as, selected Korean titles, at no additional cost. With the availability of VV Drama On Demand on TV Anywhere, the Catch-Up feature on VV Drama will be discontinued with effect January 1, 2014.

English subtitles for ONE will be offered in June, and it is available to subscribers of Chinese Entertainment Basic Group, Impian Pack and Thangam Pack customers. channel M (HD) will also be offering English and Bahasa Melayu subtitles for its programmes, on top of its current offering of Chinese subtitles.

Ms Lee Soo Hui, Vice President of Media Business Unit, StarHub said, “The ramp-up in our Asian lineup is timely as our increasingly discerning customers yearn for access to more quality productions in the region, more up-to-date titles, as well as a stronger demand for flexibility in their viewing schedules. These additions and enhancements are testimonies of how StarHub never rests on its laurels and constantly strives to provide our customers with the best content coupled with the best value.”