Kuala Lumpur – Malaysia’s National Film Development Corporation Malaysia (FINAS) has joined forces with the Malaysian Communications & Multimedia Commission (SKMM) and Multimedia Development Corporation (MDeC) in association with the Malaysian External Trade Development Corporation (MATRADE) and Creative Content Association of Malaysia (CCAM), to lead over 40 Malaysian media entertainment companies to MIPTV 2013 in efforts  to reshape and enhance the local film and digital content industry by exposing multiple content properties to the global marketplace. 

The Malaysian Government has established a Malaysian pavilion branded under a joint trade name called “Empowering Content for the World” where more than 40 Malaysian media entertainment companies comprising of TV and Film, broadcasters, animation and documentary productions studios, will participate. The companies include TV Alhijrah, LiTV Asia, Media Prima Digital, Ambang Entertainment, Vision Plus Entertainment and Worldwide Rights Corporation.

According to YM Raja Rozaimie Raja Dalnish Shah, Director General of FINAS, the current local film and television market is growing rapidly, thanks to the active support from the Malaysian Government, namely FINAS, MDeC and SKMM rolling out various finanicial incentive programmes and grants benefitting many local and foreign film and television content companies in Malaysia. 

“As a result, the Malaysian film and television content industry is expanding within the Malaysian economy as we now can witness an increase of development of world-class intellectual properties (IPs), accomplishment of international co-productions deals and acquirement of contents and distribution agreements worldwide,” he added.