New York – Multimedia studio Electus’ global distribution arm, Electus International, has licensed the format for reality competition series Bet On Your Baby to broadcasters in Brazil (TV Globo), Australia (Network Ten), Ukraine (1+1) and France, as well as options to producers in Italy, Metronome in Norway, Tresor in Germany, Gil Productions in Israel and Endemol in India, Portugal, and Turkey. The finished tape has also been sold to Australia (Network Ten) and Latin America. Bet On Your Baby currently airs on the ABC television network in the U.S.
Bet On Your Baby is a new primetime game show in which parents try to predict their child’s next move in an effort to win money for their child’s future education. Each of the five families will only be competing against themselves, and not against other families. At the end of the show, the five families return to play for the chance to advance to the final round – “Smash for Cash”, where parents of one toddler will have five tries to hammer open piggy banks – one of which contains a US$50,000 college fund.
The Bet On Your Baby format was created by 5×5 Media’s Craig Armstrong, Rick Ringbakk, Charles Wachter and Electus’ Ben Silverman and Jimmy Fox. The series is executive produced by Electus and 5×5 Media.
“We are blown away by the incredible reaction that we have received from the international market on Bet On Your Baby. To be able to license a title in over a dozen territories this quickly after MIP proves to us that the universal themes that have made the show a success in the U.S. will translate into success globally,” said John Pollak, President of Electus International. “Bet On Your Baby is a universally family-friendly format that entertains and engages audiences of all ages and we are confident that it will follow in a long line of successful formats that we have launched internationally.”