Simon Cowell’s Syco Entertainment and YouTube have announced that they are launching You Generation, a global online talent contest seeking entries from people with unconventional and original talents from musicians and photographers to make up artists, magicians and chefs.
The contest, due to run for a year starting next month, will seek auditions in a different category of talent every two weeks. Entrants can upload their pieces on a dedicated YouTube channel, to be viewed by the public and judged by professionals associated with Syco. Prizes are given out every fortnight as well as a grand prize at the end of the year. You Generation will be available in 15 languages and 26 countries worldwide.
Syco, a joint venture between Sony Music and Cowell, is responsible for TV shows in the U.S. and Britain, such as the X factor and Got Talent.