Paris – Novovision has signed a coproduction agreement with Greymatter Entertainment, a multiplatform production company based in Mumbai.

The deal builds on Novovision’s growth in the Indian sub-continent, where its programming already airs on four channels. It further underlines the popularity of Novovision’s comedy shows in the Asia/Pacific region, which accounts for more than 50% of the company’s sales. 

The partnership with Greymatter involves the production of a new range of candid camera shows in the Junior Hidden Camera series, in which kids play pranks on other kids or adults. In total, 1,200 gags will be filmed locally with Indian participants.