Mumbai – BIG RTL THRILL, the ultimate action entertainment channel targeted at male audiences, is now available on digital distribution platforms in Mumbai and Delhi. A joint venture channel between Reliance Broadcast Network and Europe’s RTL Group, BIG RTL THRILL goes with the tag-line “Action ka Baap”, and showcases internationally acquired content dubbed in Hindi.

The channel has, within a quarter of launching in Uttar Pradesh, achieved strong ratings, beating regional male-targeted channels in the news genre as well as other male action entertainment channels like AXN. In Mumbai and Delhi, the channel has signed deals with Indigital, Hathway, Digicable, 7 Star, JPR Spacevision, ABS, Siticable, Home Cable and Star Broadband, enabling it to expand its coverage to reach out to over 6.5 million households across both cities. This move is in line with its business plan of reaching out to audiences across 1mn+ towns in the Hindi-speaking markets (HSMs) in a phased manner.

The channel is positioned to create a new genre of entertainment for male audiences across the Hindi speaking markets. Content has been acquired from some of the most reputed names ranging Fremantle, Endemol, Red Bull etc., along with a robust library of international action films.