BBC World News and BBC.com have released the results to their global study on consumption of news in the digital age. Conducted by InSites Consulting, the study surveyed more than 3,600 owners of digital services in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France and the U.S. Survey participants were top income owners and owners of at least three different devices, so as to determine the growing impact of TV, smartphones, tablets and laptops on people’s news consumption habits.

Several key findings of the study included that young professional between ages of 25-34 years old are the biggest news enthusiasts with TV still dominating the overall usage of devices, and that the different complements each other rather than compete. It was also noted that financial and business news was more highly valued as compared to arts/entertainment news.

Jim Egan, CEO of BBC Global News Ltd, who recently visited Australia/New Zealand and presented results from the study, comments: “Avid news consumers are hungry for information wherever they are and expect to stay in touch on all the devices they now own. There’s been speculation for years that mainstream uptake of smartphones, laptops and tablets will have a negative impact on television viewing, but this study has found that the four devices actually work well together, resulting in greater overall consumption rather than having a cannibalising effect.”