Paris – The Chairman of ALL3MEDIA America, Stephen Lambert, creator of hit formats such as Wife Swap, Secret Millionaire, and Undercover Boss, will be sharing his vision of this rapidly-evolving sector in a keynote address at MIPFormats held in Cannes from April 6-7, ahead of MIPTV (April 8-11). The two-day event will feature a full programme of conferences and screenings, as well as a digital library for the 250 international buyers in attendance.

Lambert is one of Britain’s best known creative television executives, and the man behind a string of reality hits which have won numerous awards, including BAFTAs and Primetime Emmy Awards. As Chairman of ALL3MEDIA America, Lambert is leading the new Los Angeles-based production hub for ALL3MEDIA Group, the global group of independent production and distribution companies present in the UK, Germany, the Netherlands, New Zealand and Australia. Lambert is the founder of Studio Lambert, launched in 2008, which has since created and produced more than 20 series on both sides of the Atlantic.

MIPTV’s dedicated format forum will also play host to the MIPFormats International Pitch event for creatives to showcase innovative concepts for non-scripted entertainment formats. The call for entries is open until February 11.