Bangkok – The National Broadcasting and Telecommunications Commission (NBTC) in Thailand says it will be tightening control and strengthening regulations on pay-TV advertising.

According to NBTC, numerous complaints have been received regarding false advertising on cable and satellite TV channels. NBTC member Supinya Klangnarong said a bulk of the complaints have been about pharmaceutical products. She added that the commission will now work closely with the Food and Drug Administration and the Office of the Consumer Protection Board to ensure health regulations are met.

The regulator recently ordered for satellite and cable TV operators to apply for non-frequency broadcasting licences, according to reports. Operators that receive licences are strictly required to adhere to NBTC’s regulations and guidelines. Failure to do so will result in licences being revoked.

Additionally, unlicensed operators can face up to five years’ imprisonment or a THB5 million fine, or both, plus a THB50,000 daily fine until they comply with the regulations.