Network Ten has announced the appointment of Rebekah Horne (above) as Chief Digital Officer, effective immediately. Horne will report to Network Ten’s Chief Executive Officer, James Warburton. In her new role, Horne is responsible for continuing to develop Network Ten’s digital media strategy.

Prior to this Horne was Chief Executive Officer of TopFloor.com, a Los Angeles-based start-up. Founded by Brian Lee and funded by Google Ventures, Polaris and Science-Inc, TopFloor.com is a social commerce platform that delivers content-driven sales events into social media streams.

Before she joined TopFloor.com, Horne was Chief Digital Officer at DMG Radio Australia. Other previous roles include Australasian, then International, Managing Director of Fox Interactive Media where she managed 26 territories and a senior content and commerce position at Optus. Horne joined Network Ten through her company Inception Partners.