ITV Studios Global Entertainment (ITVS GE) has signed a new deal for hit ITV Studios format Come Dine With Me. Indian broadcaster Star India Private Limited has commissioned a 40 x 30’ series from Miditech to air on the Star Network.
The deal marks the first time a local version of the format has been made in Asia and brings the total number of international territories producing the show to 36.
According to a research report published by Digital TV Research, Come Dine With Me is the top TV format in Europe. ITV Studios Australia has also been recommissioned to produce a fourth (6 x 60’) series for Foxtel’s Lifestyle Channel to air in 2013 after the series proved popular with 16-34 year olds, achieving a 1.1% share, an uplift of 267% on the channel average. The format has also recently re-launched in Turkey on Fox TV and Belgium on Vier 4.
The unscripted factual entertainment format follows amateur chefs competing against each other in hosting a dinner party for the other contestants. Each competitor then rates the host’s performance and the winner is rewarded with the “Ultimate Dinner Party Host” title and a cash prize. The deal was brokered by Elsie Choi, Senior Sales Executive, S.E. Asia, pan-Asia and Indiafor ITV Studios Global Entertainment.
