Halifax, Los Angeles, London, Toronto, Vancouver – DHX Media, independent producer, distributor and licensor of mainly children’s entertainment content, has signed a deal with China Mobile Entertainment (CME) and Alebrije Entertainment LLC for a new SVOD edutainment channel on PPTV, to extend the reach of its key brands into the Chinese market.

PPTV has a registered user base of 300 million and PPLive is one of the largest OTT content distribution networks in the region. The deal encompasses over 900 episodes from series including Arthur, Caillou, The Busy World of Richard Scarry, Care Bears, Madeline and Where on Earth is Carmen San Diego. A number of DHX Media properties such as Super WHY!, Inspector Gadget and Sonic the Hedgehog already have a Mandarin-language presence in China on SVOD platforms including Cheers Media, Qiyi TV and Beijing Kanngiongsneng.

Mitch Sandler CEO of CME, in conjunction with Alebrije Entertainment, spearheaded the PPTV Edutainment Channel. Sandler said, “We are delighted to launch this format addressing the 260 million children under the age of 15 in China. We feel the DHX Media series will engage children with an entertaining and educational approach. In addition we will be marketing the service with PPTV to 70,000 private schools across the territory.