BBC Worldwide has announced that Amanda Hill has been appointed Chief Brands Officer. This new position has been created as part of BBC Worldwide’s restructure from divisional to geographic lines of management and will play a key role in building and developing the channel’s global brands, such as Top Gear, BBC Earth and Doctor Who.

Hill will join the senior executive team and be responsible for developing an overall strategy for BBC Worldwide’s global brands across all businesses and formats. This includes developing, segmenting and managing the current brand portfolio of 14 BBC Global brands – including Dancing with the Stars, Top Gear, Doctor Who, BBC Knowledge, CBeebies and Global iPlayer – while also developing and building new BBC Brands to protect and develop future brand revenue growth.

Currently, Hill is Managing Director of BBC Earth, which she has established as global, consumer-facing natural history brand with a dedicated YouTube channel, a commercial productions unit and a production slate that includes two BBC Earth films currently in-production – Walking with Dinosaurs 3D and Enchanted Kingdom 3D – for which she is also Executive Producer. Hill has worked at BBC Worldwide for ten years, joining as Head of Factual and Lifestye in June 2002, before becoming Head of Content Direction. In 2007, she was Associate Producer of the Earth movie and has worked on the BBC Earth brand since its launch in 2009.

“I’m delighted to announce Amanda’s appointment as Chief Brands Officer for BBC Worldwide. She has an outstanding record in growing brands such as Walking with Dinosaurs and BBC Earth, and I have no doubt that she is the right person to build and develop our core brands around the world. She will take up the post early in the new year and will play a key role in bringing us closer to our global audiences as we drive forward our restructuring plans,” said Paul Dempsey, Interim CEO BBC Worldwide.