VIMN launches new digital platform showcasing Japanese pop culture
Tokyo/Singapore/London/New York – Viacom International Media Networks (VIMN), a unit of Viacom Inc. has announced the international launch of MTV 81, an English-language advertiser-supported digital platform designed to showcase Japanese artists and pop culture to international audiences.
MTV 81 – with “81” referencing the international calling code for Japan – offers original content including live performances, artist profiles, news and interviews with those who shape Japanese pop culture and trends. Targeting 18-34 year olds worldwide, MTV 81 will leverage MTV Japan’s connection to music, fashion and pop culture while offering an internationally focused insiders point of view on what is shaping the pop culture landscape in Tokyo, Kyoto, Hiroshima and other cultural hot spots.
To celebrate the official launch, MTV 81 will feature an exclusive interview with Isao Tomita, the 80 year-old composer considered to be the father of Japanese electronic music. Tomita’s latest work, Symphony Ihatov, premiered this month at Tokyo Opera City and featured Hatsune Miku, the immensely popular computer-generated avatar from Yamaha’s singing-synthesizer software programme, Vocaloid 2. environment, and how the world of author Kenji Miyazawa inspired the symphony.
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