Singapore – Discovery Japan, Inc. has announced that Louis Boswell will be appointed to the role of President & Representative Director. Boswell replaces James Gibbons, who has been appointed Country Manager for emerging business in Discovery’s Central & Eastern Europe, Middle East & Africa (CEEMEA) region, and will relocate from Tokyo to London.

As President & Representative Director, Boswell will be responsible for the strategic direction and management of Discovery’s business initiatives and growth in the Japanese market. He will also relocate from his current base in Singapore to Tokyo. Boswell will join Discovery from AETN All Asia Networks, a joint venture of A&E Networks and ASTRO All Asia Networks, where he was General Manager in Singapore. Boswell has held senior roles with ACNielsen in China, Interactive Audience Measurement Asia Limited (iamasia) which he co-founded, as well as with Discovery, BBC Worldwide and ESPN Star Sports. Boswell had devised market entry strategies as Discovery’s Senior Manager in China from 1995 to 2000.

“Louis is a highly respected industry veteran with a wealth of leadership experience across many Asian markets, and we’re excited to welcome him back to the Discovery family as the head of our Japan business. At the same time, I’d like to thank James for his contribution to the DNAP business, and wish him all the very best as he transitions into his new role in the CEEMEA region,” said Tom Keaveny, President & Managing Director, Discovery Networks Asia-Pacific.