Dutch media company Talpa and Chinese media company Puji Star Media have agreed to a joint venture targeting the Greater China market. The new company, Talpa China Star, will aim at the production and utilisation of television formats from the Talpa catalogue.

The new JV combines the Talpa catalogue with one of China’s leading television production teams. The focus will be on producing local Chinese versions of Talpa formats. One of Talpa’s popular global formats is The Voice, which Star China produced earlier this year. The first season of The Voice of China was successful, reaching over 500 million viewers.