Hong Kong/Munich – Singapore’s MediaCorp has secured first window rights to cooking competition show The Taste for both the U.S. version as well as the option to a local remake. The ready-made programme will also air on the Lifestyle Network Channel in the Philippines.

“We were sold on The Taste’s hot-formula pedigree of two of the culinary world’s superstars. MediaCorp is pleased to have picked up the first-window rights for Singapore and we can’t wait to bring this potential hit to our viewers across multiple platforms in 2013.” says Joy Olby-Tan, Vice President of Network Acquisitions at MediaCorp Channel 5.

Jamie I, Senior Sales Manager Asia at Red Arrow International in Hong Kong, says, “This is amazing. With its key ingredients of nerve-wrecking competition and delicious food, The Taste created a huge buzz all over the world. After the sale to India we are absolutely psyched that it will now air in two more Asian territories.”

In the U.S., ABC has ordered eight episodes of The Taste, in which famed foodies Nigella Lawson and Anthony Bourdain head a distinguished panel of four judges to pit America’s most skilled cooks against one another. The Taste was created by Kinetic Content, Red Arrow’s U.S. production company.