Singapore – Bloomberg Television kicked off its largest advertising campaign in Asia yesterday, right in the heart of Singapore’s business district at the Raffles Place MRT station.

For this month, a subway-inspired campaign by the business and financial news network will greet commuters. With the tagline “First. Bloomberg Television,” the campaign features on-air talent including Haslinda Amin and Susan Li, as well as a copy that speaks to market-watching business professionals.

The integrated campaign will include print ads in Financial Times, Forbes Asia, Wall Street Journal, Fortune Magazine and DestinAsian; and TV ads on AXN, BeTV, History Channel, Crime & Investigation, Biography and Outdoor Channel.

Bloomberg TV is available to over 15 million households across 21 Asia Pacific countries, including Singapore where a brand new state-of-the-art studio focused on its expanded ASEAN news coverage was recently built.