BBC Worldwide has launched Earth Unplugged, a new YouTube channel from BBC Earth, BBC Worldwide’s global natural history brand.

Earth Unplugged has released a trailer for the channel that will feature new films created for a digital audience by BBC Earth Productions, which is primed to become a destination site for wildlife and nature. Earth Unplugged is BBC Worldwide’s first original-content channel for YouTube and forms part of the company’s plans to build a true consumer facing multi-channel network on the platform.

“With Earth Unplugged we’re seeking to connect a new audience with the world around them. YouTube offers a fantastic opportunity to reach people and grab their attention with innovative nature content that will captivate and inspire,” said Amanda Hill, Managing Director for BBC Earth at BBC Worldwide.

On launch, the channel will feature videos for seven new shows: Earth Juice, Meet My Planet, Deadliest, Walking with Dinosaurs, Earth Files, Zoo La La and Amazing Animal Babies