London – ALL3MEDIA International has signed a new partnership with Ice-TV, the Asian based branded entertainment company, to expand local versions of game show format The Cube throughout Southeast Asia.

The Cube was originally produced by Objective Productions for ITV1 UK and as a format The Cube has notched deals in Portugal, Spain, Ukraine, Italy, Saudi Arabia and China, whilst the completed  show has been licensed in to a range of territories including Bosnia and Herzegovina, Macedonia, Montenegro and Serbia, Ireland, Iran, Australia, New Zealand and Middle East.

The Cube’s interactive mobile apps launched this summer, available for iPhone, iPad and Android users, were developed by Swipe Entertainment.

Led by Managing Director David Searl, with bases throughout Asia, Ice-TV’s production portfolio includes the recent launch of Asia’s Next Top Model, a single branded content and distribution initiative to be undertaken in the region.

Searl said, “There is great demand from Asian broadcasters for world-class multi-platform primetime content and we are very pleased to sign this exclusive agreement with ALL3MEDIA International. We are already in discussions with a number of local channels and expect to confirm localised productions very soon.”