Cannes – New Corporation’s Shine Group has sold two entertainment formats – Minute to Win It (11×90’) and a second series of MasterChef – to Shanghai Media Group (SMG).
Minute to Win It will be produced for SMG-owned network Dragon TV, while cooking format MasterChef will return to the channel for a second season. Series one of MasterChef, which premiered in August, ended last weekend having attracted a peak audience of 118 million.
Both shows have begun pre-production and will air on Dragon TV in 2013.
SMG’s Yang Wenhong, VP of SMG and President of Dragon TV, said, “There’s no question the production of MasterChef China has been made to the highest standard in China, leading to an impressive audience size and advertisement. We are thrilled with this partnership continuing and strengthening.”
MasterChef is currently formatted in more than 35 countries and airs in at least 200 territories, most recently in Malaysia, Peru, South Africa, as well as China.