Singapore – HBO Family was repackaged on-air and online on October 1, now featuring an updated look and feel that is more fun, modern and trendy. The graphics of the channel has more vibrant colors, animated cubes and a look that is more energetic with a twist of fun, according to Magdalene Ew, Senior Vice President of Marketing, Creative and Content, HBO Asia.
The repackaging of HBO Family, one of HBO Asia’s multiplex channels that offer wholesome, light-hearted entertainment for the family, follows the recent on-air and online refresh of sister channel CINEMAX, a channel fully loaded with action, sci-fi, suspense and horror, on September 3.
HBO Family is a commercial-free 24-hour movie channel devoted to a family-friendly viewing environment, offering viewers of all age groups fun-filled entertainment. It is available in selected territories and offers closed-captioned subtitling in Bahasa Indonesia, Simplified Chinese, Traditional Chinese and Thai.