Endemol announced that it has partnered with The Rolling Stones promoters Dainty Group for the legendary rock ‘n’ roll band’s forthcoming 50th anniversary tour.

The Rolling Stones has confirmed their long awaited return to the stage with four spectacular arena shows in London and New York.  Endemol UK and Endemol Netherlands will co-manage the international digital rights to the tour alongside Dainty Group.

This partnership will see the final stop of the tour, staged at the Prudential Center in Newark, New Jersey on December 15, telecast LIVE via pay-per-view at 9pm in the U.S..  The pay-per-view entitled “One More Shot” will be distributed by WWE, a provider of pay-per-view programming. 

Endemol and Dainty Group are also collaborating on plans that will allow fans unprecedented interaction with the “50 and Counting” tour experience, more details of which will be revealed in due course.

The collaboration with The Rolling Stones and Dainty Group is Endemol’s second international digital partnership announced in the last seven days. It follows last week’s announcement that the company is launching a line-up of new themed channels for YouTube in Germany and France following its ongoing success with more than 30 YouTube channels in Italy.