Silver Spring, Maryland – Discovery Networks International (DNI) has appointed Deena Edwards to the role of Senior Vice President of Global Branded Solutions. In her new role, Edwards will work with the international ad sales teams worldwide and spearhead the construction of global and regional branded entertainment solutions for advertising clients across original productions, digital media and Discovery Enterprises International.

“Deena’s proven track record of developing branded solutions for our flagship Discovery Channel in the United States makes her the perfect choice for this newly-created position,” says Doug Baker, Executive Vice President and Chief Financial Officer, DNI. “She brings a spirit of collaboration and a solid understanding of the network’s content proposition—from development, program planning, operations and marketing, to integrated content and branded entertainment solutions for clients.”

An 18-year veteran of Discovery Communications, Edwards has worked across a variety of networks and departments, including ad sales, affiliate marketing, and education. She joined Discovery Channel in 2003 as Manager, Program Development, and, under her leadership, the network launched its efforts to partner with advertisers to create effective and original content. In 2010, she was promoted to Senior Vice President of Integrated Content for Discovery Channel and Science Channel.