Singapore – NBCUniversal, with a bouquet of four female-centric international entertainment channels in Asia – DIVA Universal, E!, Style and Universal Channel – has launched a new campaign targeted at advertisers and platform partners to reinforce the message that it is the vehicle for them to connect with women.
Positioning itself as the only network with a diverse portfolio that is women-centric, NBCUniversal has launched the NBCUniversal Truth campaign in Asia to offer advertisers and marketers the unique proposition of reaching the pay-TV female audience on a singular platform
Aligning themselves with the attitudes of women and appealing to their sensibilities through NBCUniversal’s channels and shows, advertisers have the advantage of a targeted approach to engage the female TV audience. Pay-TV operators will also benefit. The female audience is an important demographic for pay-TV operators as research has shown that women are decision makers in the family, making 64% of all purchase decisions.
The campaign rolls out with print and online media buys in Asian publications and will be presented to advertisers and marketers in upcoming roadshows in Kuala Lumpur, Malaysia, and Singapore. Plans to develop this campaign further are in the works.