American Greetings Properties (AGP) and MediaLink, AGP’s licensing agent in Asia, have teamed up with McDonald’s to launch a Strawberry Shortcake kids’ Happy Meal promotion throughout Asia.
McDonald’s began rolling out its Strawberry Shortcake premiums on August 9 in Malaysia and Brunei, and from October will continue through January 17, 2013, at participating restaurant locations in Indonesia, the Philippines, Thailand, Singapore, Hong Kong and Macau.
The fast food chain’s customers will receive one of four Strawberry Shortcake toys – “Strawberry Purrfect Friend,” “Orange’s Fruit Mart,” “Raspberry’s Dress Shop,” or “Blueberry’s Bookshop” – with the purchase of any Happy Meal.