Singapore – From today, CINEMAX will be refreshed with a new on-air and online look and a new logo. Along with the refresh, CINEMAX will premiere exclusive made-for-CINEMAX original series such as Banshee, Hunted, Strike Back and the HBO Latin American original series, Profugos (The Fugitives).
“In line with being an action, suspense and science-fiction channel that is targeted at men, CINEMAX’s new on-air look will have a brazen design that accentuates the male skewed humor of the channel with a modernist twist by using a vibrant color theme,” said Magdalene Ew, Senior Vice President of Marketing, Creative and Content, HBO Asia.
In terms of programming, CINEMAX will see a greater variety of content from both independent as well as Hollywood studios. Upcoming titles that will be premiering on the channel include Source Code, The Debt and Killer Elite. Subscribers can also look forward to 31 nights of horror flicks across October in MAX SCREAMFEST and a Star Trek Movie Marathon in November with ten original Star Trek movies.
CINEMAX is currently available in 18 territories throughout Asia.