Singapore and Edinburgh – International media company, August Media Holdings, has announced the creation of a distribution arm, August Rights. Having previously acquired Red Kite Animation, the move into distribution marks the next stage in the development of August Media Holdings.

The new entity will be responsible for acquiring and distributing Children’s, Youth and Family content worldwide; as well as handling August Media Holdings’ own IP.

The first distribution deal to be signed following the announcement is an agreement with Wendy Promotions Ltd (WPL) that will see August Rights handle international distribution across English speaking territories worldwide and Asia for the new children’s show Wendy, which launches at MIPCOM in October. ZDF Rights and France Television Rights will handle distribution to Europe, Middle East and Africa, and French Speaking Territories respectively.