Miami — Telemundo Media has named Diego Tamayo to Vice President, On-Air Promotions, effective immediately. Tamayo will report to Susan Solano Vila, Executive Vice President, Marketing and will be based in Miami.

An award-winning creative executive with over 20 years of industry experience, Tamayo will lead Telemundo’s creative team in producing relevant and effective on-air promotional campaigns. Tamayo will also be responsible for maintaining consistent brand identity across all on-air projects.

He will oversee the development and creation of concepts and scripts, as well as the production and post-production for all on-air promotions, stunts, launch campaigns, image spots, network branding and other creative services projects.

Tamayo was most recently Director of the Promotion Department at Telefutura since 2011. Prior to Telefutura, Tamayo oversaw Marketing and Promotions for Caracol Television from 2006 to 2011. In 2001, Tamayo joined Telemundo as Senior Promotions Producer. In that role, he developed promotional strategies to create brand awareness and drive tune-in to the network’s programming. He later became Vice President, Programming, overseeing novela promotion and cross promotion.