New York – Nickelodeon is launching NickMom, the new primetime, ad-supported TV block, on October 1 in the U.S., along with a new website at www.NickMom.com.
The TV comedy block will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, docu-series and more.
Additionally, NickMom has greenlit 13 episodes of a new docu-comedy TV series, My 63 Moms, which will be added to the block’s rotation in the first quarter of 2013. The four-hour NickMom block will air nightly on the Nick Jr. channel from 10 p.m.-12 a.m. (ET) and replay from 12-2 a.m. (ET).
The NickMom blog transforms today into a fully featured comedy and entertainment website, ramping up with extensive content — including more short-form video, photos, editorial pieces and now games.
“NickMom is a unique TV and digital destination that gives moms permission to wind down from the day and laugh out loud at the shared experiences of motherhood,” said Bronwen O’Keefe, Senior Vice President, NickMom. “From the comedy of our long- and short-form programming, to the engagement our web site provides, NickMom has the heart and humor of Nickelodeon, but with a specific mom point of view.”
The NickMom TV block will launch with Parental Discretion with Stefanie Wilder-Taylor, MFF: Mom Friends Forever, NickMom Night Out and What Was Carol Brady Thinking?, with additional programming rolling out in 2013.
