More people than ever are watching existing or web original content online, over 800 million people watch over 4 billion hours a month on YouTube alone. YouTube’s channel focus galvanised the creative and advertising community, and has brought together major global brands and online video sensations that together are catalysing the creation of new original content.

Kyncl’s keynote will explore this growing world of online content by covering how such content pushes traditional boundaries, how it provides big brands and content creators alike the creative freedom and instant feedback loop to experiment with formats and explore niche content, and how the content and ad formats are bringing in new advertisers.