CNN and Facebook have unveiled the Facebook-CNN Election Insights tool, which displays the real-time number of people talking about President Barack Obama, Vice President Joe Biden, presumptive Republican presidential nominee Mitt Romney and his vice presidential pick, Rep. Paul Ryan.
Facebook-CNN Election Insights—found at CNN.com/FBinsights—displays dynamic, real-time charts and visualisations using Facebook Insights to gauge the volume of Facebook activity surrounding the election and candidates. CNN will use the tool, which also allows people to view data by geography and demography, during their coverage of the presidential election.
Working with social integration platform Mass Relevance, Facebook and CNN have created an experience that allows people to: view trends about how many people are talking about each of the candidates across the United States; contribute to the ongoing conversation via a Facebook Comments plug-in; and “Like” the overall Election Insights, CNN Politics, Obama, Romney, Biden, and Ryan Facebook Pages.
Facebook-CNN Election Insights will be used during CNN broadcasts, including regular segments on CNN’s The Situation Room with Wolf Blitzer as well as in CNN.com and CNN Mobile campaign coverage. Notably, CNN’s daily Political Gut Check newsletter and the U.S. Politics on Facebook Page will feature highlights from the tool.