Singapore – Pre-school channel BabyTV will offer a Mandarin language option for viewers in Singapore starting Monday, September 3. Parents will be able choose between English or Chinese for all BabyTV programmes to suit the learning needs of their little ones.

BabyTV, FOX International’s 24-hour commercial-free channel for up to 4 year olds, offers a line-up of exclusive programming that blends learning and entertainment for babies and toddlers. The channel features programming based on child-development research and advice from child psychologists and other experts.

According to BabyTV, the introduction of Mandarin during children’s early formative years will enable them to have a better command of the language, especially in Singapore’s predominantly English-speaking environment.

The channel’s new language initiative also aligns with the Singapore government’s direction in promoting bilingualism, particularly for Mandarin.