Beijing – Youku Inc., China’s leading Internet television company, has aired The 727 Cycling Team, the fourth in a series of five micro-movies titled Ordinary Olympians, which tells the stories of ordinary people whose extraordinary experiences reflect the Olympic spirit.

Ordinary Olympians debuted on April 15 as part of Youku’s “Our Olympics” campaign, and has since been viewed a total of more than 24 million times. More than 93,000 comments to date have been left by viewers.

Drawing on its tradition of grassroots engagement, Youku and the sponsor Yili chose to highlight unconventional athletes in the series. The first of the micro-movies, Happy Backpackers, introduces Zhang Guangzhu and Wang Zhongjin, an elderly couple who have backpacked their way through 46 countries on seven continents since they first set out from home in 2008, the year of the Beijing Olympics.

Continuing with the theme of grassroots participation and leveraging its powerful media platform, Youku is also calling on its 300 million viewers to share their own sports-related stories for “Our Olympics” (http://sports.youku.com/together/), an overarching campaign challenging viewers to bring Olympic values to their everyday lives. The campaign (of which “Ordinary Olympians” is a part) has spread rapidly across Chinese social media, and offers weekly prize drawings as incentives for the week’s most-retweeted videos.

The final episode of Ordinary Olympians will air later this month.