Philadelphia, Pennsylvania, and Knoxville, Tennessee – Comcast and Scripps Networks Interactive have reached a long-term agreement to expand their relationship in bringing Scripps’ television networks and their shows to Comcast’s Xfinity TV customers throughout the US on more devices than before.
The agreement makes Scripps’ content available via various platforms, as well as via the broadcaster’s sites and services.
SNI’s lifestyle networks include HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, with highly-rated shows such as House Hunters, Chopped, and Hotel Impossible.
With the growing consumer use of time-shifted and on-demand viewing, the agreement provides for increased distribution of Scripps’ content through Comcast’s video-on-demand services. Additionally, the new contract includes the use of Comcast’s advanced advertising platforms, such as dynamic ad insertion, to support programmers’ efforts to monetise their content both during the Nielsen measurement window and thereafter.