New Delhi – Vuclip, an independent mobile video destination, has launched India’s first mobile portal “Mira!”, designed to appeal to the new age woman who is independent, tech savvy and full of life.

“Mira!”draws quality content from almost 30 leading content providers in India and globally, offering free access to the best videos that cater to a woman’s needs on-the-go, and featuring video content relating to health, beauty, fashion and style tips, parenting, cooking recipes, career, entertainment and more.

Prof. Kiran Walia, Women Development Minister for India’s national capital territory of Delhi, commented: “Mobile phones are emerging as an economical tool for accelerating mass-scale development of women. As India’s first mobile video channel for women, I hope that this initiative will help boost mobile adoption among women, and will encourage the creation of more women-oriented mobile content.”

Vuclip’s Global Vice President for Marketing, Judith Coley, said: “In contrast to the developed countries, internet in the developing world is arriving on phones before even traditional computers. We hope that ‘Mira!’ will help spark a revolution in the way women’s mobile content is perceived by content providers, brands, and women themselves.”