Beverly Hills, California – Endemol USA, a global leader in television and digital entertainment, announced that John P. Roberts has joined the company as SVP, Digital Media and Commercial Affairs, effective immediately. Roberts will report to David Goldberg, Chairman and CEO, Endemol North America, based in Beverly Hills, CA.

In this newly created position, Roberts is responsible for developing new commercial and digital business opportunities in North America for Endemol USA, and its subsidiary production companies, Authentic Entertainment, Endemol Studios, 51 Minds, Original Media and True Entertainment.

Roberts’ team will oversee all original digital productions, interactive television, social games and mobile apps, as well as other commercial opportunities in North America, including LIVE events, licensing, merchandising and the like. 

Prior to joining Endemol USA, Roberts served as Senior Vice President of Digital Content and Cross-Platform Entertainment at The Hub, a multi-platform joint venture between Discovery Communications and Hasbro. In that role, he was in charge of the development and execution of the network’s overall digital strategy, online content and other digital and social media platform strategies.