Los Angeles – BabyFirst has inked a branded block on leading Korean broadcast network KBS.  Consisting of select BabyFirst programming, the new featured block airs on the KBS Kids children’s platform “Playground”.  

“We are delighted to begin our association with KBS, which ranks among the world’s most prestigious broadcast networks.  BabyFirst has made significant strides throughout the Asian market, where our channel has found tremendous reception among young families,” said Guy Oranim, CEO of BabyFirst.

“BabyFirst makes a truly outstanding addition to our lineup of quality child development programming.  We have watched as BabyFirst shows have become embraced by parents and grandparents for their babies and toddlers throughout the territory and are proud to make BabyFirst a part of the KBS lineup,” said Choi, Jung-Mi, Master of Producers (KBSN).