Beijing – Youku Inc., in partnership with China’s top satellite TV stations and music studios, has produced Legendary Me, an online talent show that aims to highlight and promote grassroot talents from among the site’s viewer base.

The show will feature a panel of judges from 10 Chinese satellite TV stations – Hunan Satellite, Dragon, Zhejiang Satellite, Shandong Satellite, Anhui Satellite, Tianjin Satellite, Liaoning Satellite, Jiangxi Satellite, Guangxi Satellite, and Shenzhen Satellite – and 10 top record labels – Warner Music Group, Rock Records and Tapes, Sony Music, Enlight Media, Typhoon Group, Seed, Ocean Butterflies, H. Brothers Music, Yuehua Music, and Grand Entertainment.

Youku, an online platform, is moving out of its convention of screening programmes or series that are produced and broadcasted through traditional broadcast networks by generating its own show. Legendary Me’s debut episode starring Zhou Ziyan was well received by both the judges and online viewers, and has achieved more than five million views.